Wagner is one of the winners of the 2017 German Brand Award. At the awards ceremony held in Berlin at the end of June 17, Wagner was named a winner in the main category „Industry Excellence in Branding“.

The Brand Award recognised Wagner’s innovative approach to Design, and appreciated the longstanding tradition of the family owned company.

Founded in the 1950s in Germany by Moritz Wagner, the company is still a family run business and stands for tradition with new impetus injected into the brand.

Peter Wagner, responsible for Marketing and Design says: ´We are very pleased to receive this award. It shows that our strategy to deliver a unique three-dimensional seating experience, while working hard on the everyday wellbeing and benefits for people in the workplace and at home, has been going into the right direction. The jury especially appreciated the numerous studies in physical health to promote healthy seating that we have undertaken in the past.´ 

The German Brand Award honours successful brand management in Germany. The competition was initiated by the German Design Council. Its aim is to recognise ground-breaking brands, sustainable brand concepts and brand developers, as well as outstanding personalities and organisations which are cutting-edge in the world of branding. 

The German Brand Award 2017 was given in three categories: „Excellence in Branding“, „Industry Excellence in Branding“ and „Excellence in Brand Strategy, Management and Creation“.


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